We exist to help technology companies move with purpose. Our mission is to equip teams with the insight, structure, and momentum they need to make meaningful progress, especially in moments of transformation. We value clarity, curiosity, and collaboration. We believe that great strategy is only as good as its ability to be understood, adopted, and acted on.
Mission & Values
Tricia Bush
Founder & CEO
As a senior leader with 25+ years of success within Microsoft, F5 Networks, and other top technology organizations, Tricia specializes in helping leadership teams make the decisions needed to achieve dramatic market share and customer growth within competitive product ecosystems. Drawing upon expertise in AI, cloud, and developer-focused marketing, she specializes in helping organizations design/execute GTM and adoption strategies, identify profitable market opportunities and patterns for growth, and create blueprints to achieve scale.
Who We Are
We specialize in complex, highly technical solutions, and we’re known for our ability to see the bigger picture. We connect the dots across teams, functions, and every stage of the go-to-market journey. But we don’t just consult from the sidelines. We work alongside your team, helping define success and charting a clear path to achieve it.
Joining Our Team
We keep things simple and fair. When you’re on a project with us, you’re a full-time team member with access to benefits like healthcare, paid holidays, and time off. We’ve built our model to minimize overhead and maximize what matters: great work, great people, and great outcomes.
For you, it means more of what we bill goes directly to your paycheck. No bloated margins. No mystery math.
For our clients, it means they get top-tier professionals whose expertise is matched by transparency and impact.
How can we help?
Whether you have a question, an idea, or a challenge - we’re here to listen and help.
Let’s start a conversation.